1 MIN READ
While there are many good businesses out there, according to the 2018 business statistics, two-thirds of all fail after the first two years of opening their doors.
Why does this happen?
To understand, we have been closely observing and analyzing all the businesses around us. All around our area, internationally and even those that target us as their clients.
We noticed the main difference between those that had captivated us and those that didn't.
The main reason we had no interest in certain brands is that they look interchangeable, bland, boring, forgettable and indistinguishable from their competitors.
They have the same boring website template, the same messaging, all identical... Always the usual: "Buy from us! We are #1"
All identical even when they were in a different city. No, even in a different state. They didn't put effort into understanding who their audience is and how they could captivate their interest.
That's when we noticed-- Our favorite brands have personality!
They speak to us in a way that we can understand. More so, they understand our struggles, our desires, our language and can influence us into buying their solution.
Oh, but these brands were planned! Most of these brands follow a selected path that leads their target audience.
These brands have a defined story and they are proud of where they started. They care about us and in exchange, us (their audience), care about them.
The moment we realized this, we fell in love with the need to plan and create amazing brands that have a personality and can win their audience's heart.
To match this, we create plans that follow specific brand strategies that can turn new business into the new sensation.
Alongside, we craft all the visual assets for this brand. Starting with the logo that encompasses all into a basic visual component. All the way to the web page or e-commerce that informs and drives prospects through a sales funnel.
After years of studying and perfecting the art of brands, we have opened our office at El Paso, Texas.
Our goal is to convert El Paso into a city of brands that inspire and sale.
We want to meet you, business owner.
More information at www.beehexabranding.com