Acquire more customers
Don’t waste time and money targeting the wrong audience or not reaching the one you want. Learn what tweaks you have to do to get the audience you want. Once you understand your customers, you'll be able to predict and meet their needs, and your profits will thank you for it.
Retain your customers
You should know why your customers came to you and what will it take to keep them coming. Both the positive and negative factors are the difference between your audience choosing you or your competitors. Identify who they are, track what they do and keep them coming back for your products or services.
Increase Marketing Efficiency
Marketing is how you reach those looking for you, but doing it blindly can result in a low return on investment. You want to reach your potential customers that are actually looking to fulfill a need that your business provides. Marketing without knowing your customer is a game of chance.