What is CMS in Webflow?

Published on:
July 5, 2021

Today we are going to discuss all about Webflow CMS which is our favorite Webflow feature, it’s super powerful and extremely easy to use.

First of all, if this is your first time hearing about Webflow, go read our article about What is Webflow.

In summary, Webflow is a Website Development Platform for the next generation of businesses. It creates powerful responsive websites with incredible animations, interactions, and integrations.

CMS, short for Content Management System, is a powerful tool that helps you create and edit content right on the page to maintain the content up to date.


It creates what is called dynamic content which is real content pulled from a database that automatically fills a page built. This content is a collection of pages that can be easily recreated, updated, or changed on their own. All of the changes depend on the guidelines you already set. Instead of having to do everything manually, as you would in static pages.

Basically, it allows you to add or edit content straight on your website and then publish with a click!

This means that any business owner even without website development experience can go into their website and change the content without altering the structure of the website, or needing help from designers and developers. 

The CMS can be configured in a way that allows changes in the following content types:

  • Text
  • Images
  • Media Files
  • Links
  • SEO
  • Colors

Additionally, with certain plans, you can invite from 3 to 10  team members to join you update the site this way you can have your team working alongside you.

How to get Webflow CMS?

To get Webflow CMS for your website, all you need to do is choose any of the plans that include CMS. Pricing for Webflow CMS as of this date starts at $20 monthly or $192 annually.


Webflow hosting is lightning-fast since it uses Amazon’s servers, it’s easy to set up because you don’t need FTP Transfers nor cPanel, the site is always up and running.

What is Webflow CMS Collection?

A CMS Collection is also known as a collection list, which is a group or a specific category of databases. It’s where content can be added to your database and later on connected to your website dynamically.

Creating a collection is really easy, all you have to do is click “create a new collection” and then set all the CMS fields that you need. Its limits will depend on the tier.

These databases are created uniquely to store a specific types of content structures. Let’s say you want to add a blog to your Webflow website, then you can create a CMS Collection with the fields that you need to run your blog posts pages with the same design.

What is a Collection Item?

A collection item is an individual piece within a collection. In other words, if we were creating your blog, the collection item would be a blog article.

What is a CMS Field?

The CMS Fields are the options that you can choose from to add content when you are creating your CMS Collection. 

What can the Webflow CMS do?

The CMS can run your database of content for your blog articles, member profiles (if integrated), can alter your products & anything else that is retrievable information.

It also allows you to edit all the kinds of content on your website in a way that takes minutes and not weeks and all the changes can be done completely for free by you or your team.

Reference other Collections

References are calls and options from other CMS Collections. This comes in handy when you want to use information from two or more separate collection databases. 

Conditional Visibility

You can set your collection lists to show only what you want. You can use number values, references, dates, color, etc, basically any CMS fields as a principal filter option.  

Schedule Items

You can even add new content and have it scheduled to be published when you want. You can choose the date and time it will appear on your live website. 

Who can or should use Webflow?


The CMS is a great tool for creating content that has the same aesthetic or composition. It’s perfect for businesses that use blogs, member profiles, or sell products.

Webflow is perfect to get your business online since you can change all the information here without knowing code!

The CMS is evolving as time goes by, Webflow has been around since 2013 which is relatively young, more features have been added since we started using it, features like multi references to fill out fields from other CMS Collection and helpful functions like conditional visibility.

Why should you use Webflow CMS?

With content marketing as one of the best ways to market your brand, easily editing your website has become a necessity.

With Webflow’s easy-to-use platform, editing your website is now an easy task and not a hassle.

Now, you don't have to depend on a professional web designer or website development team to post your content, you can easily do it yourself.


In Conclusion, Webflow CMS is a great tool to create a dynamic stunning website that you can easily edit. 

Let us know what are your thought about Webflow CMS as well as check out our Webflow Website Development services here.

Blog By:
Andres Rivera

Hello! I'm Andres, I focus mainly on the business side of any project, as well as anything that has to do with a camera. I like creating and enhancing brands to make them unforgettable and profitable.